What Is A Landing Page

Did you know that as soon as your website visitor starts clicking around to different tabs you’ve essentially lost them?

Surprised? Here’s another thing you may not know: If you send them to your homepage, you’ve also lost them.

Why? Because most home pages are intended to get the visitor to explore the other pages on the site – not make a purchase or convert.

This is where a  Landing Page comes in

A landing page enables you to instantly provide your visitor with only the solution they’ve been looking for when they clicked your ad. It enables you to convert more visitors into customers without spending more on advertising because they are not distracted by other options.

So what does it takes to create an effective landing page?

A lot of creating a good landing page comes from understanding the psychology of your intended customer. You want to figure out why they are interacting with you, what’s their desire.

You likely have a lot of different kinds of traffic coming in. Some people like to fill out forms, others like to send emails, some want to make a purchase, etc. You want to find out what they want to do, and create a streamlined, simple experience in order to get them to take action.

Once you’ve determined who your visitor is and what they want to do, you are ready to offer them a solution. You want to offer value, build credibility and give them that magic pill in both the design and marketing copy.

…And you only have a few seconds to do that.
You have to reduce their confusion, improve their motivation, and tell your story… All at the blink of an eye.

Your landing page should make it immediately apparent to the visitor why they should do business with you.

So how do you do that?

You introduce yourself in a professional way. You tell your story. You show results. And you do all of that in a simple process as if you were holding them by hand and guiding the way for the goal of your landing page. (And the main goal is really to get them to click).
You deliver a story that they can understand, and then you ask for them to take some simple action.

You follow the best practices. And test them. Because even though the best practices work, they work differently for each company, and you want to know for sure.
You don’t want to make any assumptions, because sometimes you may find things you never thought would work better than anything else.

A good landing page helps you win the battle for the customer. It decreases the time that it takes for someone to make the purchase. It generates more customers that will want to spend more money with you. And at the end of the day, you want to see your advertising expenses gradually decreasing, and your profitability growing.

PPC landing pages vs. SEO landing pages

If there’s one thing that’s important to know about your website visitors, it’s this: Handling each form of traffic differently is key to being effective at converting that traffic into sales. You can do this with designing different landing pages on Leadpages.

Remember: Differentiation is Key.

Of course, this is only relevant to you if your website is intended to drive revenue to your business. Otherwise, you probably don’t care.

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But as long as your business depends on your website — especially if it’s the only source of revenue for your business — differentiation is the idea that your business needs to survive.

And today, we’ll talk about how to effectively handle traffic from your pay-per-click campaigns and your search engine optimization efforts, the differences between these two forms of traffic – and how to maximize conversion for each of them.

The visitor
First of all, let’s look into the differences between those people who click ads in your pay-per-click campaigns and those finding your site on search engines.

These two different types of people are in two different buying modes when they have stumbled upon your website online.
Those who have clicked on a paid ad usually know exactly what they’re looking for. They have a limited attention span. They are going through a lot of different ads. This is important. These people are not willing to spend more than just a few seconds on finding out whether your landing page is what they’ve been looking for or not.

However, despite of the limited attention span, the PPC people are more likely to buy now because they often look for an immediate solution to their problem.

The PPC people tend to use longer keywords. This enables you to effectively classify them as personas of a certain type, build your sales message according to their type of persona, and make it easy for them to understand within just a few seconds why they need to take action.

In contrast, those finding your website through non-paid search results are usually in a research mode. They tend to use more generic keywords, and are willing to spend more time before they decide if your website is right for them or not. They are more likely to explore the different pages on your site, or come back later.

The experience
In order to effectively connect the buying mode in which your website visitor is with your offer, it’s crucial to create appropriate experience for them.

A PPC landing page should immediately deliver what the visitor wants. It should be crystal clear, and work quick (that includes the loading time, too).

Landing pages intended for non-paid search results tend to be more content heavy. That’s because, first of all, search engines rank content-rich pages higher, and second of all, those people who click on non-paid search results respond to content-rich pages better.

One thing to keep in mind is that you don’t want to put all of your keywords on one page. Instead, you want to break them down into niche keywords, and create separate landing pages for separate niches. So that the visitor can land on a page that is specifically connected with what they’ve been looking for.

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PPC Landing Pages
• Shorter pages
• Less content
• Less graphics
• Unlikely to have navigation
• Shorter video
• Should load quick

SEO Landing Pages
• Longer pages
• More content
• More graphics
• Likely to have navigation
• Longer video
• May take longer to load

When you bring people to your site from your PPC campaigns and SEO efforts, it’s important to define drivers of revenue. And those drivers are the keywords.

This enables you to adjust the landing page in order to reduce confusion and make your offer easier to understand within just a few seconds. It enables you to create an appropriate experience and get the visitors into your conversion funnel.

Just keep in mind that these two different types of searchers respond better to two different types of experiences that you create for them.

How To Create An Effective Webinar Page

In this post, we’re going to show you how to build an effective, lead-generating landing page for webinars. Among all lead-generation tactics available, webinars are the 2nd most-successful type of premium content.

By creating a webinar landing page abiding by the following tips, you’ll set yourself up for more registrations than ever before.

On average 5 times as many people read the headline as read the body of your text, therefore getting your headline right and sending out the right message is crucial.

We are a headline culture, on average 8 out of 10 people will read the headline copy, only 2 out of 10 will read the copy body.

If your headline isn’t the strongest element on your landing page, then you risk losing visitors before they ever see your first sentence.

The headline on a good webinar landing page is well- designed and well-written. It’s at the very top of your page, it stands out from your background and the copy:

• Is specific
• Focuses on benefits rather than features
• Is enticing

Your headline should convey what the webinar is about and what the visitor would get out of it. Be straightforward, because even the slightest miscommunication can turn the visitor away.


One of the challenges in internet marketing centres around ‘asking’
If you ask too much the customer gets irritated and moves off, if you ask too little you risk no one will know what you want.

The same is true of landing pages. Too few of opt-in opportunities will leave a user frustrated because they can’t act on your messaging.

They can’t find the buy or subscribe button, and they simply leave your site because of it.

Too many opt-in opportunities, though, and the visitor feels too “asked at” instead of “asked.”

A good landing page strikes the balance between the two. Here’s a good rule of thumb for opt-in opportunities:

Always put an opt-in opportunity at the top and bottom of your page.

Always put one where your call-to-action is strongest. When in doubt, have at least one opt-in opportunity per three screen lengths.

Time for Urgency

How many times has someone asked you to reserve a date for the future, but you put it off because it seems so far away?

That happens all the time with webinars. Write a date down, and it doesn’t seem real enough. The solution to breaking that thought process is a countdown timer.

Countdown timers are dynamic ways of displaying dates on a landing page.

For webinars, this is vital. By including a timer, visitors can literally see the seconds tick by until they’re on the outside looking in.

That’s a powerful urgency appeal because no one wants to experience that feeling. Give a shorter deadline, and it makes that urgency appeal even stronger.

Easy To See Webinar Date

Many marketers get this wrong.

It’s easy to focus on the big things like a headline, body copy and call-to-action. The danger comes in assuming that visitors will seek out a webinar date in the body copy.

Successful landing pages make the webinar date as clearly visible as the call-to-action.

The first two things a visitor thinks when they’re on a webinar page are “What is this about” and “When is it?” After the headline, the time of the webinar is one of the biggest deciding factors. Making the date stand out helps provide a positive user experience by quickly answering their question.

Present Yourself

Credibility is important for marketers. Little things build up that credibility in a visitor’s mind — a testimonial, an “As Used By” logo, transparent copy, etc.

One simple thing that can add credibility on a webinar is an image of the presenter’s face.

People don’t want a webinar created by a faceless business.

They want to feel like they’re having a conversation with a real person. Putting a face to the webinar reassures the visitor that their experience will be authentic.

Keep The Focus On The Important Things

In our tips for Webinar Landing Pages, we talk about the importance of designing for direction. That simply means placing visual focus on certain areas of the page.

While you want your entire page to be visually stunning, there are certain spots that should command a visitor’s attention.

The most important places to draw attention to are your headline, your date and your call-to-action areas.

Thinking in terms of a visitor’s needs, you’re addressing what the webinar is, when it is and how to be part of it. Those are the most top-level things to communicate, which is why they should have the most design focus.

This level of design command takes years to develop and hone. You need an understanding of balance, space usage, color interplay, sizing and a whole lot more.

Fortunately, every LeadPages account has access to free webinar landing pages designed by our in-house conversion experts. Take advantage of those and you can publish a high-converting webinar page in minutes.

Leadpages 2018| The Importance of A Good Landing Page


You may have heard of the concept landing page but not quite sure what a landing page is, what it is for and why would you need one anyway? You may have come across Leadpages but you were not quite sure whether this was something you need in your internet arsenal.

In this article, we will explore the mechanics of a good landing page while also assessing Leadpages as a possible internet marketing tool you may want to consider.

As the term implies a landing page is just that, it is a page on your website or a website where potential customers land after clicking a link possibly from your blog, a Facebook post or youtube video. In theory, your lead page is the last cog in the conversion process, which is why it is of most importance in your sales conversion process.

Leadpages is one of the most well known for building high quality, eye-catching lead pages and has many templates free and paid that you can use depending on your lead page needs.

There are a number of questions you need to ask yourself when you are considering your landing page needs and we will take a look at them here.

Firstly, you need to work out what you are trying to achieve with your landing page, what is your end goal? What do you want you the visitor to do? Is it to fill out a form, sign up for a newsletter, download a report, click a buy button? The first step in any lead page process is to determine your conversion strategy.

At some stage, you will want to track conversions so you need to be aware of what conversion you are trying to achieve.

The second question will be to determine your competition. Look at your competitors and try to work out, who they are, how are they succeeding, and how you could replicate their success. If you find a competitor that is doing well then why the hell does not copy that success.

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Related to that is working out who your audience actually are.You need to really understand your audience, to work out their aspirations, what they are really trying to achieve, will your product or service really help them do that? You need to try to get into your audience’s head.

The final question you need to understand is how they fond your landing page in the first place. You should consider changing your message dependant on where the visitor arrived from. A different message might be more appropriate for visitors that arrived from Google than from facebook and that brings us to a key message;

Don’t just settle for one landing page and expect the world to find you and fall for your great offer

Businesses with more landing pages (20+) convert generate 10x more leads than those with only a few. Try beginning with one landing page for each potential traffic source. So let’s say you use facebook, twitter, youtube and Instagram you might want a different landing page for each one of those. Think about it they are four distinct audiences that may respond to different message media. For example, a visitor from Youtube might respond better to a video-heavy lead page.

Lets look at a few examples from lead pages themselves.

So as you can see Leadpages offer many ways and types of leadpages that you can customise depending on your traffic source.

So we have probably decided that a leadpage is what we want to sell our ebook or physical product, or webinar, let’s now go on and consider what actually makes a great lead page that can convert like crazy for you.

First of all, the best landing pages have three vital ingredients. They are short, to the point and uncluttered. Your landing page should offer all the information about your product or service but also not too much as to drown your prospect in information overload. Provide only what you think will engage your customer and nothing more.

Your content is just as important. You need to provide content that is well written, rich and useful. Writing confident inspiring copy instills confidence in your potential buyer, so make sure you pay attention to your content.

The final key is to ensure that all exit points on your page lead to the desired destination. Your goal is to funnel your visitors down a well-trodden pathway to achieve that conversion, you should limit any points of departure.

The primary goal on your landing page is to make it so easy for your visitor to convert into a sale or download etc. You should provide as little distance and as few barriers as possible between point A and point B.

The next step in the process should always be as obvious as possible. This will vary depending on your desired conversion. For example, if it is a form you want filling in, make that form as eye-catching as possible. If it’s a download make sure that download button stands out like a sore thumb!

One of the advantages of using such a program as Leadpages is that the design process is taken care of. All their page templates have been uniquely designed to suit the particular need you may have. The way the information is presented is so important, the page should have a clear crisp design and navigation should be obvious and simple.

Below are some examples of top converting lead pages.

Another important feature is to ensure you have a clear call to action on your leadpage as above. Calls to action can also be present in the headline text of the leadpage also.

When considering the headline this may be the first thing a visitor sees so that it needs to convey and confirm what you are offering, you can also use a sub-heading to express added value for your proposition.

It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. It’s estimated that you have about 8 seconds to convince users to stay on your page, so the value proposition needs to be quick and convincing. Make your page easy to scan by highlighting your main point in the headline while using subheadings and bullet points for added info. Use fonts and colors to indicate information hierarchy.

So let us finish this section by just recapping on the 10 commandments when it comes to creating a landing page.

1. Avoid Clutter – Clutter on a landing page can come in the form of too many images, high density of images, endless widgets, multiple content boxes and anything else that lends itself to a page that overwhelms. Stick with simple, clean layouts.

2. Have a Clear Call To Action – Create a call to action that is easy to identify and act on. Then make sure your offering delivers on what your call to action promised.

3. More is Less – More and more marketers are asking less from their visitors. Why? The less opt-in data you ask for, the more people will sign up.

4. Think Like Your Customer – Keep in mind why a consumer would want your product and what they would listen to, then write for that purpose.

5. Market the Life Out Of It – Great products die because sites don’t generate traffic. Once you publish your site, keep improving your marketing efforts to get as many visitors to your site as humanly possible.

6. Go For Two Step Opt-in – This is the process of removing the traditional opt in form from your web page and turning it into a pop-up window activated when a visitor clicks on a hyperlinked phrase or button. We’ve found this technique to have a relative increase in conversion rate of about 30%.

7. Don’t Cheat – In the world of internet marketing, it’s easy to succumb to the allure of easy stats. Links can be acquired and visitors can be obtained. All for the right price. But we’re here to tell you that you can be ethical and successful.

8. Design Direction – Movement makes a good composition. Directing users with graphics in a design is important for conversions.

9. Accessible For All – Make your landing page accessible to all from a usability standpoint. Universal design shows a conscious effort in caring about all the people that can hit your site.

10. Test then Test Again – If it lives in a digital realm, it can be easily tested. With simple testing producing results like a 200% increase in conversions, there’s simply no reason NOT to test.


Let’s now go on to look at Leadboxes and how we can leverage more of their use in our 2018 marketing campaigns.

Leadboxes are used to capture email addresses from a button in the sidebar or link in a blog post like this one. Leadboxes can be installed and used anywhere that you can post a link to. With Leadpages you can also use it outside of wordpress in fact anywhere you have an HTML link.

Leadboxes can be made to connect to quite a few things in your internet marketing efforts. For example if you wanted a leadbox in your side bar you would just paste the code into the sidebar widget. You can also paste the code within a blog post making sure you use the text editor to do so.
Leadboxes then are a great addition to your email marketing collection efforts and you should employ them whereever you can to help build your list.


One recent addition to the Leadpages arsenal is Leaddigits.
What Is Leaddigits?
Leaddigits is a tool that allows you to collect leads via text messages. People who see the phone number and text code that you promote can opt into your email lists via SMS messaging—that is, the same text-message service most people use on their phones every day. This tends to be a very user-friendly experience for your leads, since it’s often much

easier to text a short word to a short number than to open an Internet browser, type in a URL, and then fill out a form.

Through integration with your email service provider and LeadPages®’ lead-magnet delivery service, you can arrange for your new leads to automatically receive something good—for instance, information about an event, email updates on your project, or even a coupon for your business.

1. Inside the Leadpages® app, create a new Leaddigit™. You’ll select a number your leads will send texts to (either a short or long number depending on your country) and a unique code they’ll text to you. You’ll also create a short message that leads will receive when they text the code to the number.

2. Decide what you want to happen when someone texts your Leaddigit™. You can choose to . . .
Add them to any email list (most email service providers can also capture their phone number)
Get email notifications with their info so you can follow up with them later
Sign them up for a webinar

Send them a resource via our own lead-magnet delivery system.

3. Put your Leaddigit™ out into the world!.

4. When someone texts your code to the number, they’ll receive the message you wrote, for example:
Thanks for opting in! Please reply with your email address only and we’ll send you the free bonus right away.

5. Your lead will reply with their email address. From here, everything is automated according to the actions you chose in Step 2.

6. Finally, your lead receives a thank-you and confirmation message. This also includes information about how they can opt out of receiving messages or get assistance.

7. Congratulations! Your list has just gotten a little bigger.

Because Leaddigits are so simple and intuitive to use, you can really promote them just about anywhere. That includes:

In print, such as advertisements, billboards, posters, flyers, and signs

Audio media such as podcasts and radio appearances or ads
On screen in videos and video ads

In person—mention your Leaddigit onstage at speaking engagements, add it to your presentation slides, or even use your Leaddigit as a business-card substitute at conferences

Where Can I Use Leaddigits?
We now offer local Leaddigits numbers for the U.S., Canada, Australia, and the United Kingdom. This means you can use Leaddigits locally in these countries without generating international texting fees.

However, if you would like to use Leaddigits outside of these countries, you can still use 10-digit U.S. numbers. International SMS texting rates do apply.
Currently, Leaddigits short codes like 33444 or 44222 are currently only available to U.S. mobile carriers. However, we’ll continue to add new short codes and new countries in the months ahead.

Are There Any Limitations I Should Know About?
Perhaps. If you’d like the ability to send text blasts to lists of contacts anytime you want—we hear you, and we agree this would be a great feature to add to Leaddigits. However, it’s not part of this tool right now. (But stay tuned.)
Currently, LeadPages® accounts can have up to 10 Leaddigits campaigns running at any time. That means 10 unique codes people can text to be added to 10 different lists, if you like. We’ve found that’s more than enough for most accounts, but it’s worth noting.
Beyond that, the cell-tower-studded sky’s the limit!


The final product in the Leadpages range is Leadlinks.
LeadLinks make it easier than ever before for your prospects to opt-in to your lists, sub-lists and webinars.

Simply copy and paste a LeadLink into your broadcast emails, and your prospects can instantly register for your list, sub-list, or your webinar by only clicking your LeadLink. No need to opt-in, or give additional information.

Once your prospect clicks your LeadLink to register, your prospect will be instantly added to the list or webinar that you’ve selected.

Here’s How It Works…
Step #1: Set-up your integrations: Select which email service provider that you will use to build your list with this LeadLink. Note: At this time, you can not use a LeadLink to build your list inside 1ShoppingCart, due to its terms of service.

Step #2: Select the email service provider that you’re using to send this email. Note: The email service provider (ESP) you use to send out this email can be different from the ESP that you’re using to build your list. For example, you might use MailChimp to send out this email, but still use Infusionsoft to build your list.
Note: If your integration service does NOT appear in the drop-down menu, you can still use a LeadLink to send out this email. Just replace [email] and [name] form fields with the appropriate format for your service.

Step #3: Copy this LeadLink, and then paste it into your email.
That’s it! You’re done. You’re ready to start using LeadLinks to boost your conversions on any list you create from now on.

Let’s talk about a couple of situations that LeadLinks are great for.
Number 1 when you’re doing an internal webinar and you want your list to be on it.

Number 2 when you’re doing a promotion and you want to separate people into a sublist that’s just related to that promotion or launch and

Number 3 when an affiliate is mailing for one of your webinars. LeadLinks is an extremely powerful tool that’s seen incredible conversion rates.

LeadLinks is available to pro members right now in leadpages membership area.