You may have heard of the concept landing page but not quite sure what a landing page is, what it is for and why would you need one anyway? You may have come across Leadpages but you were not quite sure whether this was something you need in your internet arsenal.
In this article, we will explore the mechanics of a good landing page while also assessing Leadpages as a possible internet marketing tool you may want to consider.
As the term implies a landing page is just that, it is a page on your website or a website where potential customers land after clicking a link possibly from your blog, a Facebook post or youtube video. In theory, your lead page is the last cog in the conversion process, which is why it is of most importance in your sales conversion process.
Leadpages is one of the most well known for building high quality, eye-catching lead pages and has many templates free and paid that you can use depending on your lead page needs.
There are a number of questions you need to ask yourself when you are considering your landing page needs and we will take a look at them here.
Firstly, you need to work out what you are trying to achieve with your landing page, what is your end goal? What do you want you the visitor to do? Is it to fill out a form, sign up for a newsletter, download a report, click a buy button? The first step in any lead page process is to determine your conversion strategy.
At some stage, you will want to track conversions so you need to be aware of what conversion you are trying to achieve.
The second question will be to determine your competition. Look at your competitors and try to work out, who they are, how are they succeeding, and how you could replicate their success. If you find a competitor that is doing well then why the hell does not copy that success.
Related to that is working out who your audience actually are.You need to really understand your audience, to work out their aspirations, what they are really trying to achieve, will your product or service really help them do that? You need to try to get into your audience’s head.
The final question you need to understand is how they fond your landing page in the first place. You should consider changing your message dependant on where the visitor arrived from. A different message might be more appropriate for visitors that arrived from Google than from facebook and that brings us to a key message;
Don’t just settle for one landing page and expect the world to find you and fall for your great offer
Businesses with more landing pages (20+) convert generate 10x more leads than those with only a few. Try beginning with one landing page for each potential traffic source. So let’s say you use facebook, twitter, youtube and Instagram you might want a different landing page for each one of those. Think about it they are four distinct audiences that may respond to different message media. For example, a visitor from Youtube might respond better to a video-heavy lead page.
Lets look at a few examples from lead pages themselves.
So as you can see Leadpages offer many ways and types of leadpages that you can customise depending on your traffic source.
So we have probably decided that a leadpage is what we want to sell our ebook or physical product, or webinar, let’s now go on and consider what actually makes a great lead page that can convert like crazy for you.
First of all, the best landing pages have three vital ingredients. They are short, to the point and uncluttered. Your landing page should offer all the information about your product or service but also not too much as to drown your prospect in information overload. Provide only what you think will engage your customer and nothing more.
Your content is just as important. You need to provide content that is well written, rich and useful. Writing confident inspiring copy instills confidence in your potential buyer, so make sure you pay attention to your content.
The final key is to ensure that all exit points on your page lead to the desired destination. Your goal is to funnel your visitors down a well-trodden pathway to achieve that conversion, you should limit any points of departure.
The primary goal on your landing page is to make it so easy for your visitor to convert into a sale or download etc. You should provide as little distance and as few barriers as possible between point A and point B.
The next step in the process should always be as obvious as possible. This will vary depending on your desired conversion. For example, if it is a form you want filling in, make that form as eye-catching as possible. If it’s a download make sure that download button stands out like a sore thumb!
One of the advantages of using such a program as Leadpages is that the design process is taken care of. All their page templates have been uniquely designed to suit the particular need you may have. The way the information is presented is so important, the page should have a clear crisp design and navigation should be obvious and simple.
Below are some examples of top converting lead pages.
Another important feature is to ensure you have a clear call to action on your leadpage as above. Calls to action can also be present in the headline text of the leadpage also.
When considering the headline this may be the first thing a visitor sees so that it needs to convey and confirm what you are offering, you can also use a sub-heading to express added value for your proposition.
It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. It’s estimated that you have about 8 seconds to convince users to stay on your page, so the value proposition needs to be quick and convincing. Make your page easy to scan by highlighting your main point in the headline while using subheadings and bullet points for added info. Use fonts and colors to indicate information hierarchy.
So let us finish this section by just recapping on the 10 commandments when it comes to creating a landing page.
1. Avoid Clutter – Clutter on a landing page can come in the form of too many images, high density of images, endless widgets, multiple content boxes and anything else that lends itself to a page that overwhelms. Stick with simple, clean layouts.
2. Have a Clear Call To Action – Create a call to action that is easy to identify and act on. Then make sure your offering delivers on what your call to action promised.
3. More is Less – More and more marketers are asking less from their visitors. Why? The less opt-in data you ask for, the more people will sign up.
4. Think Like Your Customer – Keep in mind why a consumer would want your product and what they would listen to, then write for that purpose.
5. Market the Life Out Of It – Great products die because sites don’t generate traffic. Once you publish your site, keep improving your marketing efforts to get as many visitors to your site as humanly possible.
6. Go For Two Step Opt-in – This is the process of removing the traditional opt in form from your web page and turning it into a pop-up window activated when a visitor clicks on a hyperlinked phrase or button. We’ve found this technique to have a relative increase in conversion rate of about 30%.
7. Don’t Cheat – In the world of internet marketing, it’s easy to succumb to the allure of easy stats. Links can be acquired and visitors can be obtained. All for the right price. But we’re here to tell you that you can be ethical and successful.
8. Design Direction – Movement makes a good composition. Directing users with graphics in a design is important for conversions.
9. Accessible For All – Make your landing page accessible to all from a usability standpoint. Universal design shows a conscious effort in caring about all the people that can hit your site.
10. Test then Test Again – If it lives in a digital realm, it can be easily tested. With simple testing producing results like a 200% increase in conversions, there’s simply no reason NOT to test.
Let’s now go on to look at Leadboxes and how we can leverage more of their use in our 2018 marketing campaigns.
Leadboxes are used to capture email addresses from a button in the sidebar or link in a blog post like this one. Leadboxes can be installed and used anywhere that you can post a link to. With Leadpages you can also use it outside of wordpress in fact anywhere you have an HTML link.
Leadboxes can be made to connect to quite a few things in your internet marketing efforts. For example if you wanted a leadbox in your side bar you would just paste the code into the sidebar widget. You can also paste the code within a blog post making sure you use the text editor to do so.
Leadboxes then are a great addition to your email marketing collection efforts and you should employ them whereever you can to help build your list.
One recent addition to the Leadpages arsenal is Leaddigits.
What Is Leaddigits?
Leaddigits is a tool that allows you to collect leads via text messages. People who see the phone number and text code that you promote can opt into your email lists via SMS messaging—that is, the same text-message service most people use on their phones every day. This tends to be a very user-friendly experience for your leads, since it’s often much
easier to text a short word to a short number than to open an Internet browser, type in a URL, and then fill out a form.
Through integration with your email service provider and LeadPages®’ lead-magnet delivery service, you can arrange for your new leads to automatically receive something good—for instance, information about an event, email updates on your project, or even a coupon for your business.
1. Inside the Leadpages® app, create a new Leaddigit™. You’ll select a number your leads will send texts to (either a short or long number depending on your country) and a unique code they’ll text to you. You’ll also create a short message that leads will receive when they text the code to the number.
2. Decide what you want to happen when someone texts your Leaddigit™. You can choose to . . .
Add them to any email list (most email service providers can also capture their phone number)
Get email notifications with their info so you can follow up with them later
Sign them up for a webinar
Send them a resource via our own lead-magnet delivery system.
3. Put your Leaddigit™ out into the world!.
4. When someone texts your code to the number, they’ll receive the message you wrote, for example:
Thanks for opting in! Please reply with your email address only and we’ll send you the free bonus right away.
5. Your lead will reply with their email address. From here, everything is automated according to the actions you chose in Step 2.
6. Finally, your lead receives a thank-you and confirmation message. This also includes information about how they can opt out of receiving messages or get assistance.
7. Congratulations! Your list has just gotten a little bigger.
Because Leaddigits are so simple and intuitive to use, you can really promote them just about anywhere. That includes:
In print, such as advertisements, billboards, posters, flyers, and signs
Audio media such as podcasts and radio appearances or ads
On screen in videos and video ads
In person—mention your Leaddigit onstage at speaking engagements, add it to your presentation slides, or even use your Leaddigit as a business-card substitute at conferences
Where Can I Use Leaddigits?
We now offer local Leaddigits numbers for the U.S., Canada, Australia, and the United Kingdom. This means you can use Leaddigits locally in these countries without generating international texting fees.
However, if you would like to use Leaddigits outside of these countries, you can still use 10-digit U.S. numbers. International SMS texting rates do apply.
Currently, Leaddigits short codes like 33444 or 44222 are currently only available to U.S. mobile carriers. However, we’ll continue to add new short codes and new countries in the months ahead.
Are There Any Limitations I Should Know About?
Perhaps. If you’d like the ability to send text blasts to lists of contacts anytime you want—we hear you, and we agree this would be a great feature to add to Leaddigits. However, it’s not part of this tool right now. (But stay tuned.)
Currently, LeadPages® accounts can have up to 10 Leaddigits campaigns running at any time. That means 10 unique codes people can text to be added to 10 different lists, if you like. We’ve found that’s more than enough for most accounts, but it’s worth noting.
Beyond that, the cell-tower-studded sky’s the limit!
The final product in the Leadpages range is Leadlinks.
LeadLinks make it easier than ever before for your prospects to opt-in to your lists, sub-lists and webinars.
Simply copy and paste a LeadLink into your broadcast emails, and your prospects can instantly register for your list, sub-list, or your webinar by only clicking your LeadLink. No need to opt-in, or give additional information.
Once your prospect clicks your LeadLink to register, your prospect will be instantly added to the list or webinar that you’ve selected.
Here’s How It Works…
Step #1: Set-up your integrations: Select which email service provider that you will use to build your list with this LeadLink. Note: At this time, you can not use a LeadLink to build your list inside 1ShoppingCart, due to its terms of service.
Step #2: Select the email service provider that you’re using to send this email. Note: The email service provider (ESP) you use to send out this email can be different from the ESP that you’re using to build your list. For example, you might use MailChimp to send out this email, but still use Infusionsoft to build your list.
Note: If your integration service does NOT appear in the drop-down menu, you can still use a LeadLink to send out this email. Just replace [email] and [name] form fields with the appropriate format for your service.
Step #3: Copy this LeadLink, and then paste it into your email.
That’s it! You’re done. You’re ready to start using LeadLinks to boost your conversions on any list you create from now on.
Let’s talk about a couple of situations that LeadLinks are great for.
Number 1 when you’re doing an internal webinar and you want your list to be on it.
Number 2 when you’re doing a promotion and you want to separate people into a sublist that’s just related to that promotion or launch and
Number 3 when an affiliate is mailing for one of your webinars. LeadLinks is an extremely powerful tool that’s seen incredible conversion rates.